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Digital advertising

Get in front of buyers ready to act.

Digital advertising done right is not about clicks. It is about getting the right message in front of the buyer who is ready to act — on whichever platform they are using — and tracking every dollar from impression to revenue.

What you get

Full suite of digital advertising services.

  • Google Ads Management

    Search, Performance Max, display, and YouTube — built around conversions, not impressions.

  • Microsoft & Bing Ads

    Often-overlooked inventory with cheaper CPCs in many categories. We run it when the math works.

  • Amazon Ads

    Sponsored Product, Sponsored Brand, and DSP campaigns tied to listing and Store optimization.

  • Paid Social

    Meta, LinkedIn, and TikTok campaigns for the audiences that respond to social better than search.

  • Conversion Tracking

    Server-side tracking, offline conversion uploads, enhanced conversions — the data layer that makes the ads work.

  • Reporting & Insights

    Monthly review of spend, CPL, CAC, and revenue — with what we are changing and why.

What we do

Every platform your customers are on.

We offer free advertising audits on any account spending more than $1,500 per month in ad spend. Contact us today to connect with one of our advertising experts and set up your free audit.

Google Ads

  • Keyword Research

    Hammonds Media identifies high-converting keywords to target in your Google Ads campaigns for maximum ROI.

  • Market & Competitor Monitoring

    We monitor market trends and competitor strategies to refine and enhance your Google Ads campaigns.

  • Ad Creation

    Our team develops compelling and creative ad copy to attract your ideal customers and capture their attention to motivate action.

  • Account Optimization

    We continuously refine account settings and structures, including proprietary scripts and automations to achieve best-in-class results.

  • Performance Tracking

    Our team sets up extensive conversion tracking to monitor how your Google Ads are contributing to online and offline sales.

  • A/B Testing

    We conduct split tests on ad elements to determine the most effective strategies and improve overall campaign success.

Why it matters

Benefits of investing in digital advertising.

  • Stay top-of-mind

    Stay in front of customers who are ready to purchase.

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    Digital advertising can help you stay in front of your ideal customers at key moments in the buyer's journey, as they are choosing the business they will purchase from. Staying top-of-mind is key to increasing sales fast.

  • Faster results

    Get attention and sales faster using paid ads.

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    Once you have proven your products or services are competitive in the market, paid advertising buys traffic for your business — which can exponentially increase your growth when it is implemented correctly.

  • Enhance organic

    See boosts in organic content when using paid strategies.

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    When you use smart paid strategies, your organic content tends to gain visibility too. Because organic ranking is often a popularity contest, paid ads can boost your long-term organic success by getting your content fast attention.

FAQs

Frequently asked questions.

  • Do you require a long contract?
    No. We work month to month. If the program is not earning its keep, you should be able to step away without a penalty.
  • What budget should we start with?
    It depends on the market. For local services we have seen meaningful traction at $2,000 per month in ad spend. For competitive B2B it is often closer to $8,000. We will tell you the honest range for your category before you commit.
  • Which platforms do you advertise on?
    Google Ads, Microsoft Ads (Bing), Amazon Ads, LinkedIn Ads, Meta (Facebook and Instagram), and TikTok Ads. We recommend the mix based on where your buyers actually are and where the spend converts — not on what is trendy.
  • Do you use Performance Max?
    Where it makes sense. PMax is powerful but opaque. We layer it with search and shopping campaigns that give us visibility into what is actually driving conversions.

Talk to us

Tell us where you are stuck.

We will respond within one business day with the next two or three things worth doing. There is no obligation to work together.