Mahjong is a traditional Chinese tile-based game with cross-cultural reach. The objective of the game is to build a winning hand by drawing and discarding tiles to form specific combinations. The origins of Mahjong go all the way back to 18th century China, and combines strategy, skill, and a bit of luck. If you enjoy the card game Rummy, chances are you’ll love Mahjong!

Bam! Let's Mahjong celebrates the community and joy of playing Mahjong. Founded with a mission to bring people together through beautifully designed Mahjong sets and accessories, Bam! infuses fresh energy into a time-honored game. Bam! aims to make Mahjong accessible and exciting for new players while honoring its cultural roots through tailored design, thoughtful curation, and social engagement. They are also committed to giving back through their philanthropy program by supporting causes that reflect their core values of inclusivity, empowerment, and community.

As Bam! Let's Mahjong grew from an obsession into a fully operational business, they knew they needed a strong digital foundation. Their luxury brand and expanding popularity gave them a unique position within the market they wanted to expand upon. Bam! needed a marketing partner that could:

• Build a streamlined, modern e-commerce experience tailored to their product and audience
• Maintain brand consistency and visual appeal throughout the new online storefront
• Prepare for future paid advertising and SEO efforts with proper product infrastructure

Hammonds Media honed in on improving platform performance, data visibility, and e-commerce readiness.

• Implemented a comprehensive paid ads strategy to drive traffic
• Migrated website from WordPress to Shopify for better scalability and user experience
• Sanitized product data and fixed eCommerce tracking issues
• Ensure accurate data flow across Shopify, GA4, and social media channels